{"id":292,"date":"2026-06-21T00:18:49","date_gmt":"2026-06-21T03:18:49","guid":{"rendered":"https:\/\/fdrwebstudio.com\/paginas-web\/?page_id=292"},"modified":"2026-06-24T16:32:47","modified_gmt":"2026-06-24T19:32:47","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/fdrwebstudio.com\/paginas-web\/portfolio\/","title":{"rendered":"portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"292\" class=\"elementor elementor-292\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734c3958 e-con-full e-flex e-con e-parent\" data-id=\"734c3958\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11e9f75b elementor-widget elementor-widget-text-editor\" data-id=\"11e9f75b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"fdr-portfolio-page\">\n\n  <!-- HERO -->\n  <section class=\"fdr-portfolio-hero\">\n    <div class=\"fdr-portfolio-container\">\n      <div class=\"fdr-portfolio-hero__grid\">\n\n        <div>\n          <p class=\"fdr-portfolio-hero__badge\">\n            Web \u00b7 SEO \u00b7 Contenido \u00b7 Conversi\u00f3n \u00b7 Presencia digital\n          <\/p>\n\n          <h1>Proyectos reales para negocios que necesitaban crecer mejor.<\/h1>\n\n          <p class=\"fdr-portfolio-hero__lead\">\n            Cada proyecto parte de una necesidad distinta: vender productos, generar reservas, ganar visibilidad local, ordenar servicios, mejorar una web existente o construir una marca digital con m\u00e1s autoridad.\n          <\/p>\n\n          <p class=\"fdr-portfolio-hero__lead\">\n            Ac\u00e1 no mostramos solamente dise\u00f1os. Mostramos sitios, estructuras, contenidos y estrategias pensadas para negocios reales en Argentina, Europa, Estados Unidos y Centroam\u00e9rica.\n          <\/p>\n\n          <div class=\"fdr-portfolio-btns\">\n            <a class=\"fdr-portfolio-btn fdr-portfolio-btn--main\" href=\"#proyectos\">\n              Ver proyectos\n            <\/a>\n\n            <a class=\"fdr-portfolio-btn fdr-portfolio-btn--outline\" href=\"#iniciar-proyecto\">\n              Quiero algo as\u00ed para mi negocio\n            <\/a>\n          <\/div>\n        <\/div>\n\n        <div\n          class=\"fdr-portfolio-hero__visual\"\n          aria-label=\"Representaci\u00f3n visual de distintos proyectos web desarrollados por FDR Web Studio\"\n        >\n          <div class=\"fdr-portfolio-hero__stack\">\n            <div class=\"fdr-portfolio-hero__window fdr-portfolio-hero__window--one\">\n              <div class=\"fdr-portfolio-hero__screen\">&nbsp;<\/div>\n            <\/div>\n\n            <div class=\"fdr-portfolio-hero__window fdr-portfolio-hero__window--two\">\n              <div class=\"fdr-portfolio-hero__screen\">&nbsp;<\/div>\n            <\/div>\n\n            <div class=\"fdr-portfolio-hero__window fdr-portfolio-hero__window--three\">\n              <div class=\"fdr-portfolio-hero__screen\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- RUBROS -->\n  <section class=\"fdr-portfolio-proof\" aria-label=\"Rubros trabajados por FDR Web Studio\">\n    <div class=\"fdr-portfolio-proof__grid\">\n\n      <div class=\"fdr-portfolio-proof__item\">\n        <strong>Gastronom\u00eda<\/strong>\n        Marcas locales, venta mayorista, mercados y experiencias culinarias.\n      <\/div>\n\n      <div class=\"fdr-portfolio-proof__item\">\n        <strong>Turismo<\/strong>\n        Yates, reservas, alquileres, experiencias y servicios vinculados al viaje.\n      <\/div>\n\n      <div class=\"fdr-portfolio-proof__item\">\n        <strong>Profesionales<\/strong>\n        Salud, consultor\u00eda, marca personal, servicios y posicionamiento de autoridad.\n      <\/div>\n\n      <div class=\"fdr-portfolio-proof__item\">\n        <strong>Servicios B2B<\/strong>\n        Equipamiento comercial, limpieza, cat\u00e1logos, SEO local y generaci\u00f3n de consultas.\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- INTRO -->\n  <section class=\"fdr-portfolio-section\">\n    <div class=\"fdr-portfolio-container\">\n\n      <p class=\"fdr-portfolio-kicker\">Portfolio FDR<\/p>\n\n      <h2 class=\"fdr-portfolio-title\">\n        Dise\u00f1os distintos para negocios distintos. La estrategia siempre parte del objetivo.\n      <\/h2>\n\n      <p class=\"fdr-portfolio-copy\">\n        Un restaurante necesita reservas y presencia visual. Un negocio mayorista necesita explicar volumen, log\u00edstica y distribuci\u00f3n. Un profesional necesita transmitir confianza. Una marca local necesita aparecer cuando la buscan cerca.\n      <\/p>\n\n      <p class=\"fdr-portfolio-copy\">\n        Por eso trabajamos cada proyecto con una l\u00f3gica propia: dise\u00f1o, contenido, SEO, conversiones, redes, campa\u00f1as o una combinaci\u00f3n de todo cuando el negocio lo necesita.\n      <\/p>\n\n      <!-- FILTROS -->\n      <div id=\"proyectos\" class=\"fdr-portfolio-filter\" aria-label=\"Filtrar proyectos\">\n        <button class=\"fdr-portfolio-filter__btn is-active\" type=\"button\" data-filter=\"all\">\n          Todos los proyectos\n        <\/button>\n\n        <button class=\"fdr-portfolio-filter__btn\" type=\"button\" data-filter=\"gastronomia\">\n          Gastronom\u00eda\n        <\/button>\n\n        <button class=\"fdr-portfolio-filter__btn\" type=\"button\" data-filter=\"turismo\">\n          Turismo y experiencias\n        <\/button>\n\n        <button class=\"fdr-portfolio-filter__btn\" type=\"button\" data-filter=\"salud\">\n          Salud y profesionales\n        <\/button>\n\n        <button class=\"fdr-portfolio-filter__btn\" type=\"button\" data-filter=\"servicios\">\n          Servicios y negocios locales\n        <\/button>\n\n        <button class=\"fdr-portfolio-filter__btn\" type=\"button\" data-filter=\"seo\">\n          SEO y redise\u00f1o\n        <\/button>\n      <\/div>\n\n      <!-- GRID -->\n      <div class=\"fdr-portfolio-grid\">\n\n        <!-- STELIANA -->\n        <article class=\"fdr-portfolio-card\" data-category=\"gastronomia seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--food\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Steliana<br>\n                Empanadas\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Dise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Redes<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Francia \u00b7 Europa\n              <\/span>\n            <\/div>\n\n            <h3>\n              <a\n                class=\"fdr-portfolio-card__title-link\"\n                href=\"\/paginas-web\/portfolio\/steliana-empanadas\/\"\n              >\n                Steliana Empanadas\n              <\/a>\n            <\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Marca gastron\u00f3mica argentina con presencia comercial en Francia.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Estrategia digital enfocada en marca, producto, SEO, captaci\u00f3n B2B, distribuci\u00f3n y expansi\u00f3n comercial para una propuesta gastron\u00f3mica con proyecci\u00f3n europea.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <div class=\"fdr-portfolio-card__actions\">\n                <a\n                  class=\"fdr-portfolio-card__link\"\n                  href=\"\/paginas-web\/portfolio\/steliana-empanadas\/\"\n                >\n                  Ver caso completo\n                <\/a>\n\n                <a class=\"fdr-portfolio-card__external\" href=\"https:\/\/steliana-empanadas.com\/\" target=\"_blank\" rel=\"noopener\">\n                  Visitar sitio \u2197\n                <\/a>\n              <\/div>\n\n              <span class=\"fdr-portfolio-card__index\">01<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- EMPANADA ARGENTINA -->\n        <article class=\"fdr-portfolio-card\" data-category=\"gastronomia seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--food\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Empanada<br>\n                Argentina\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">SEO de nicho<\/span>\n              <span class=\"fdr-portfolio-card__chip\">B2B<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Contenido<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Espa\u00f1a \u00b7 Europa\n              <\/span>\n            <\/div>\n\n            <h3>Empanada Argentina<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Proyecto de nicho para distribuci\u00f3n mayorista de empanadas argentinas.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Estructura enfocada en b\u00fasquedas comerciales vinculadas a horeca, tiendas gourmet, distribuci\u00f3n, productos congelados y venta profesional para distintos mercados europeos.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/empanada-argentina.es\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">02<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- TIERRA GAUCHA -->\n        <article class=\"fdr-portfolio-card\" data-category=\"gastronomia turismo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--food\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Tierra Gaucha\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Dise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Conversi\u00f3n<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Reservas<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Costa Rica\n              <\/span>\n            <\/div>\n\n            <h3>Tierra Gaucha<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Gastronom\u00eda argentina orientada a experiencia, reservas y contacto directo.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Proyecto visual para comunicar identidad gastron\u00f3mica, carta, experiencia, eventos y contacto r\u00e1pido por WhatsApp en un contexto tur\u00edstico e internacional.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/www.tierragaucha.co.cr\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">03<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- PROMISE KEEPER -->\n        <article class=\"fdr-portfolio-card\" data-category=\"turismo seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--yacht\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Promise Keeper<br>\n                Yacht\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Dise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Instagram<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Miami \u00b7 Estados Unidos\n              <\/span>\n            <\/div>\n\n            <h3>Promise Keeper Yacht<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Experiencia privada de yate orientada a reservas, turismo y lujo.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Desarrollo de presencia web y contenidos para un servicio premium de alquiler privado de yate en Miami, con foco en experiencias, consultas directas y comunicaci\u00f3n visual aspiracional.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/yachtrentalinmiami.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">04<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- SOF\u00cdA OTTAVIANO -->\n        <article class=\"fdr-portfolio-card\" data-category=\"salud seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--health\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Sof\u00eda Ottaviano<br>\n                Nutricionista\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Dise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO local<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Instagram<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Argentina \u00b7 Online\n              <\/span>\n            <\/div>\n\n            <h3>\n              <a\n                class=\"fdr-portfolio-card__title-link\"\n                href=\"\/paginas-web\/portfolio\/nutricionista-sofia-ottaviano\/\"\n              >\n                Sof\u00eda Ottaviano\n              <\/a>\n            <\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Nutrici\u00f3n cl\u00ednica y deportiva con atenci\u00f3n presencial y online.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Sistema de crecimiento digital que integra identidad de marca, web, SEO local, blog, contenidos educativos, Instagram y conversi\u00f3n por WhatsApp.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <div class=\"fdr-portfolio-card__actions\">\n                <a\n                  class=\"fdr-portfolio-card__link\"\n                  href=\"\/paginas-web\/portfolio\/nutricionista-sofia-ottaviano\/\"\n                >\n                  Ver caso completo\n                <\/a>\n\n                <a class=\"fdr-portfolio-card__external\" href=\"https:\/\/nutricionsofiaottaviano.com\/\" target=\"_blank\" rel=\"noopener\">\n                  Visitar sitio \u2197\n                <\/a>\n              <\/div>\n\n              <span class=\"fdr-portfolio-card__index\">05<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- VER\u00d3NICA GOTTAU -->\n        <article class=\"fdr-portfolio-card\" data-category=\"salud seo servicios\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--consulting\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Ver\u00f3nica Gottau\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Redise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Blog<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Argentina\n              <\/span>\n            <\/div>\n\n            <h3>Ver\u00f3nica Gottau<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Consultor\u00eda para pymes, equipos de trabajo y crecimiento organizacional.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Redise\u00f1o y mantenimiento SEO para ordenar servicios, fortalecer el posicionamiento profesional, integrar contenido de blog y mejorar los recorridos de consulta.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/veronicagottau.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">06<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- NAVIGATOR -->\n        <article class=\"fdr-portfolio-card\" data-category=\"turismo seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--travel\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Navigator<br>\n                Charter\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Redise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Turismo local<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Espa\u00f1a\n              <\/span>\n            <\/div>\n\n            <h3>Navigator Charter<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Alquiler de barcos y experiencias n\u00e1uticas en Calpe.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Trabajo de redise\u00f1o y ajustes SEO para mejorar la arquitectura de servicios, reforzar b\u00fasquedas locales y facilitar el acceso a rutas, opciones de alquiler y contacto comercial.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/www.navigatorcharter.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">07<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- CARFURGO -->\n        <article class=\"fdr-portfolio-card\" data-category=\"servicios seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--commerce\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                CarFurgo\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">Redise\u00f1o web<\/span>\n              <span class=\"fdr-portfolio-card__chip\">SEO local<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Servicios<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Madrid \u00b7 Espa\u00f1a\n              <\/span>\n            <\/div>\n\n            <h3>CarFurgo<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Alquiler de furgonetas orientado a Illescas y zona sur de Madrid.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Proyecto de redise\u00f1o y ajustes SEO para reforzar presencia local, claridad de oferta, categor\u00edas de flota y caminos de conversi\u00f3n para consultas y reservas.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/carfurgo.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">08<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- MR MANTSER CLEAN -->\n        <article class=\"fdr-portfolio-card\" data-category=\"servicios seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--clean\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Mr Mantser<br>\n                Clean\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Servicios locales<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Conversi\u00f3n<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Madrid \u00b7 Espa\u00f1a\n              <\/span>\n            <\/div>\n\n            <h3>Mr Mantser Clean<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Servicios de limpieza y cuidado textil a domicilio.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Estructura orientada a servicios espec\u00edficos, b\u00fasquedas locales y generaci\u00f3n de consultas para limpieza de alfombras, sof\u00e1s, colchones y otras soluciones a domicilio.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/mrmantserclean.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">09<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- TAPINEXT -->\n        <article class=\"fdr-portfolio-card\" data-category=\"servicios seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--clean\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                Tapinext\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Servicios<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Captaci\u00f3n local<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Espa\u00f1a\n              <\/span>\n            <\/div>\n\n            <h3>Tapinext<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Especialistas en limpieza de tapizados y servicios a domicilio.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Trabajo dentro de un ecosistema de servicios de limpieza, con foco en p\u00e1ginas de intenci\u00f3n comercial, posicionamiento local y recorridos claros para presupuestos y consultas.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/www.tapinext.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">10<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n        <!-- TINTOCLICK -->\n        <article class=\"fdr-portfolio-card\" data-category=\"servicios seo\">\n          <div class=\"fdr-portfolio-card__preview\">\n            <div class=\"fdr-portfolio-card__browser\">\n              <div class=\"fdr-portfolio-card__browser-top\">\n                <div class=\"fdr-portfolio-card__browser-address\">&nbsp;<\/div>\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__fallback fdr-portfolio-card__fallback--consulting\">&nbsp;<\/div>\n\n              <div class=\"fdr-portfolio-card__browser-logo\">\n                TintoClick\n              <\/div>\n\n              <div class=\"fdr-portfolio-card__browser-ui\">&nbsp;<\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"fdr-portfolio-card__content\">\n            <div class=\"fdr-portfolio-card__meta\">\n              <span class=\"fdr-portfolio-card__chip\">SEO<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Contenido<\/span>\n              <span class=\"fdr-portfolio-card__chip\">Directorio<\/span>\n              <span class=\"fdr-portfolio-card__chip fdr-portfolio-card__chip--market\">\n                Espa\u00f1a\n              <\/span>\n            <\/div>\n\n            <h3>TintoClick<\/h3>\n\n            <p class=\"fdr-portfolio-card__subtitle\">\n              Proyecto SEO vinculado a tintorer\u00edas, lavander\u00edas y limpieza a domicilio.\n            <\/p>\n\n            <p class=\"fdr-portfolio-card__copy\">\n              Trabajo de posicionamiento orientado a categor\u00edas de servicio, contenidos de b\u00fasqueda y p\u00e1ginas geolocalizadas para captaci\u00f3n de usuarios en distintas zonas.\n            <\/p>\n\n            <div class=\"fdr-portfolio-card__footer\">\n              <a class=\"fdr-portfolio-card__link\" href=\"https:\/\/tintoclick.com\/\" target=\"_blank\" rel=\"noopener\">\n                Visitar sitio\n              <\/a>\n\n              <span class=\"fdr-portfolio-card__index\">11<\/span>\n            <\/div>\n          <\/div>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- EQUIPANDO LOCALES -->\n  <section class=\"fdr-portfolio-section\">\n    <div class=\"fdr-portfolio-container\">\n\n      <p class=\"fdr-portfolio-kicker\">Caso destacado B2B<\/p>\n\n      <div class=\"fdr-portfolio-feature\">\n        <div\n          class=\"fdr-portfolio-feature__visual\"\n          aria-label=\"Representaci\u00f3n visual de proyecto Equipando Locales\"\n        >\n          <div class=\"fdr-portfolio-feature__schematic\">&nbsp;<\/div>\n\n          <div class=\"fdr-portfolio-feature__dashboard\">\n            <strong>Proyecto integral<\/strong>\n\n            <p>\n              Equipamiento comercial, estrategia digital, categor\u00edas, contenidos y posicionamiento org\u00e1nico.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"fdr-portfolio-feature__content\">\n          <p class=\"fdr-portfolio-kicker\">Equipando Locales<\/p>\n\n          <h2>\n            Una propuesta digital para acompa\u00f1ar negocios que necesitan equiparse, abrir o renovar su local.\n          <\/h2>\n\n          <p class=\"fdr-portfolio-feature__copy\">\n            Equipando Locales es un proyecto desarrollado en articulaci\u00f3n comercial con Estanter\u00edas F. Moreno de Luj\u00e1n, orientado a presentar soluciones para gastronom\u00eda, kioscos, supermercados, carnicer\u00edas, dep\u00f3sitos, oficinas y otros comercios.\n          <\/p>\n\n          <p class=\"fdr-portfolio-feature__copy\">\n            El objetivo no fue solamente crear una web institucional. Se trabaj\u00f3 una estructura comercial que permite mostrar categor\u00edas, productos, proyectos, contenidos, servicios de traslado e instalaci\u00f3n, adem\u00e1s de construir una base SEO para captar b\u00fasquedas vinculadas al equipamiento comercial.\n          <\/p>\n\n          <ul class=\"fdr-portfolio-feature__list\">\n            <li>Arquitectura de categor\u00edas para distintos rubros comerciales.<\/li>\n            <li>P\u00e1ginas orientadas a productos, equipamiento y soluciones concretas.<\/li>\n            <li>Contenido estrat\u00e9gico para b\u00fasquedas relacionadas con negocios y locales.<\/li>\n            <li>Integraci\u00f3n entre presencia digital, venta, asesoramiento y contacto.<\/li>\n            <li>Base para crecimiento SEO y recursos comerciales.<\/li>\n            <li>Medici\u00f3n de rendimiento org\u00e1nico mediante Search Console.<\/li>\n          <\/ul>\n\n          <div class=\"fdr-portfolio-btns\">\n            <a class=\"fdr-portfolio-btn fdr-portfolio-btn--main\" href=\"https:\/\/equipandolocales.com.ar\/\" target=\"_blank\" rel=\"noopener\">\n              Visitar Equipando Locales\n            <\/a>\n\n            <a class=\"fdr-portfolio-btn fdr-portfolio-btn--outline\" href=\"https:\/\/wa.me\/5492323539399?text=Hola%20FDR%2C%20quiero%20consultar%20por%20una%20web%20para%20mi%20negocio%20o%20local.\" target=\"_blank\" rel=\"noopener\">\n              Quiero una propuesta similar\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- M\u00c9TODO -->\n  <section class=\"fdr-portfolio-section\">\n    <div class=\"fdr-portfolio-container\">\n\n      <p class=\"fdr-portfolio-kicker\">Qu\u00e9 hay detr\u00e1s de cada proyecto<\/p>\n\n      <h2 class=\"fdr-portfolio-title\">\n        No hacemos la misma web para todos porque no todos tienen el mismo problema.\n      <\/h2>\n\n      <p class=\"fdr-portfolio-copy\">\n        El dise\u00f1o es parte del resultado, pero el proyecto empieza antes: entendiendo el negocio, el p\u00fablico, la oferta, las b\u00fasquedas posibles y la acci\u00f3n que deber\u00eda hacer cada visitante.\n      <\/p>\n\n      <div class=\"fdr-portfolio-method\">\n\n        <article class=\"fdr-portfolio-method__step\">\n          <span class=\"fdr-portfolio-method__num\">01 \u00b7 CONTEXTO<\/span>\n\n          <h3>Entender el negocio<\/h3>\n\n          <p>\n            Revisamos qu\u00e9 vende la marca, a qui\u00e9n le habla, qu\u00e9 problema resuelve y c\u00f3mo llegan hoy sus consultas.\n          <\/p>\n        <\/article>\n\n        <article class=\"fdr-portfolio-method__step\">\n          <span class=\"fdr-portfolio-method__num\">02 \u00b7 ESTRUCTURA<\/span>\n\n          <h3>Ordenar la propuesta<\/h3>\n\n          <p>\n            Definimos p\u00e1ginas, mensajes, servicios, recorridos y llamados a la acci\u00f3n antes de pensar solamente en dise\u00f1o.\n          <\/p>\n        <\/article>\n\n        <article class=\"fdr-portfolio-method__step\">\n          <span class=\"fdr-portfolio-method__num\">03 \u00b7 VISIBILIDAD<\/span>\n\n          <h3>Preparar el crecimiento<\/h3>\n\n          <p>\n            Sumamos SEO, contenido, presencia local, recursos o campa\u00f1as seg\u00fan lo que necesita cada proyecto.\n          <\/p>\n        <\/article>\n\n        <article class=\"fdr-portfolio-method__step\">\n          <span class=\"fdr-portfolio-method__num\">04 \u00b7 EVOLUCI\u00d3N<\/span>\n\n          <h3>Seguir mejorando<\/h3>\n\n          <p>\n            Una vez publicado, el sitio puede mantenerse estable o evolucionar con contenido, SEO, campa\u00f1as y nuevas oportunidades.\n          <\/p>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA FINAL -->\n  <section id=\"iniciar-proyecto\" class=\"fdr-portfolio-final\">\n    <div class=\"fdr-portfolio-container\">\n      <div class=\"fdr-portfolio-final__box\">\n\n        <p class=\"fdr-portfolio-kicker\">Tu pr\u00f3ximo proyecto<\/p>\n\n        <h2>\n          Tu negocio no necesita una web m\u00e1s. Necesita una presencia digital que tenga sentido para lo que quer\u00e9s lograr.\n        <\/h2>\n\n        <p>\n          Contame qu\u00e9 hac\u00e9s, qu\u00e9 quer\u00e9s mejorar y cu\u00e1l deber\u00eda ser el resultado de tu sitio. A partir de eso definimos una propuesta con dise\u00f1o, estructura, SEO, contenido y estrategia seg\u00fan tu proyecto.\n        <\/p>\n\n        <div class=\"fdr-portfolio-btns\">\n          <a class=\"fdr-portfolio-btn fdr-portfolio-btn--whatsapp\" href=\"https:\/\/wa.me\/5492323539399?text=Hola%20FDR%2C%20vi%20el%20portfolio%20y%20quiero%20consultar%20por%20un%20proyecto%20web%20para%20mi%20negocio.\" target=\"_blank\" rel=\"noopener\">\n            Hablar por WhatsApp\n          <\/a>\n\n          <a\n            class=\"fdr-portfolio-btn fdr-portfolio-btn--outline\"\n            href=\"\/paginas-web\/contacto\/\"\n          >\n            Completar formulario\n          <\/a>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function () {\n  function initPortfolioFilters() {\n    const buttons = document.querySelectorAll(\".fdr-portfolio-filter__btn\");\n    const cards = document.querySelectorAll(\".fdr-portfolio-card\");\n\n    if (!buttons.length || !cards.length) {\n      return;\n    }\n\n    buttons.forEach(function (button) {\n      button.addEventListener(\"click\", function () {\n        const filter = button.getAttribute(\"data-filter\");\n\n        buttons.forEach(function (item) {\n          item.classList.remove(\"is-active\");\n        });\n\n        button.classList.add(\"is-active\");\n\n        cards.forEach(function (card) {\n          const categories = card.getAttribute(\"data-category\") || \"\";\n\n          if (filter === \"all\" || categories.includes(filter)) {\n            card.classList.remove(\"is-hidden\");\n          } else {\n            card.classList.add(\"is-hidden\");\n          }\n        });\n      });\n    });\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\"DOMContentLoaded\", initPortfolioFilters);\n  } else {\n    initPortfolioFilters();\n  }\n})();\n<\/script>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Web \u00b7 SEO \u00b7 Contenido \u00b7 Conversi\u00f3n \u00b7 Presencia digital Proyectos reales para negocios que necesitaban crecer mejor. Cada proyecto parte de una necesidad distinta: vender productos, generar reservas, ganar visibilidad local, ordenar servicios, mejorar una web existente o construir una marca digital con m\u00e1s autoridad. Ac\u00e1 no mostramos solamente dise\u00f1os. Mostramos sitios, estructuras, contenidos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-292","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/pages\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":16,"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/pages\/292\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/pages\/292\/revisions\/336"}],"wp:attachment":[{"href":"https:\/\/fdrwebstudio.com\/paginas-web\/wp-json\/wp\/v2\/media?parent=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}